Born out of a shared passion and love for the bush, Zali is a brand built by husband-and-wife team, Zaheer Ali and Asma Bava.

Jo’burg local, Zaheer, could be found with a camera in hand from a young age and, despite his long-standing reputation as a wildlife photographer, it was the city streets where he honed his craft, snapping locals, buildings, lightning storms and whatever else he set his sights on.

Asma, by contrast, was enamored with the wilderness from childhood thanks to a legacy of weekends and holidays skipping back and forth between Polokwane and the world-renowned Kruger National Park. As such, when the couple met in 2015, it was Asma who first turned Zaheer’s lens to the wilderness and they never looked back.

Five years later, two children richer and both brimming with field experience and a clutch of qualifications, they began Zali, intent on sharing the gift of Africa’s wild and beautiful places with the world.